/* All Trucks Out
   Palette comes from the yard: truck-panel white, moving-blanket blue,
   the dock at night, ratchet-strap yellow. */
:root {
  --panel: #F3F5F8;
  --paper: #FFFFFF;
  --blue: #1B3FAB;
  --blue-deep: #132C7C;
  --night: #0B1533;
  --yellow: #FFC21A;
  --steel: #556077;
  --line: #D4DAE5;
  --display: "Big Shoulders Display", "Big Shoulders", "Arial Narrow", Impact, sans-serif;
  --body: "Archivo", system-ui, -apple-system, "Segoe UI", sans-serif;
  --wrap: 1180px;
}

*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; -webkit-text-size-adjust: 100%; }
body {
  margin: 0;
  font-family: var(--body);
  font-size: 1.0625rem;
  line-height: 1.55;
  color: var(--night);
  background: var(--paper);
}
img, svg { display: block; max-width: 100%; }
a { color: inherit; }
h1, h2, h3, p, ul, ol { margin: 0; }
ul, ol { padding: 0; list-style: none; }

.wrap { width: min(var(--wrap), 100% - 2.5rem); margin-inline: auto; }
.skip { position: absolute; left: -999px; top: 0; background: var(--yellow); color: var(--night); padding: .6rem 1rem; z-index: 20; }
.skip:focus { left: 0; }
:focus-visible { outline: 3px solid var(--yellow); outline-offset: 3px; }
.plans :focus-visible, .results :focus-visible, .faq :focus-visible, .form :focus-visible { outline-color: var(--blue); }

h1, h2 {
  font-family: var(--display);
  font-weight: 900;
  text-transform: uppercase;
  line-height: .92;
  letter-spacing: .005em;
}
h2 { font-size: clamp(2.4rem, 5.2vw, 4rem); max-width: 16ch; }

/* Buttons */
.btn {
  display: inline-block;
  font: 700 1rem/1 var(--body);
  text-decoration: none;
  padding: 1rem 1.4rem;
  border-radius: 4px;
  border: 2px solid transparent;
  cursor: pointer;
  transition: transform .12s ease, background-color .12s ease;
}
.btn:active { transform: translateY(1px); }
.btn-small { padding: .7rem 1rem; font-size: .9375rem; }
.btn-yellow { background: var(--yellow); color: var(--night); }
.btn-yellow:hover { background: #FFD04D; }
.btn-ghost { border-color: rgba(255,255,255,.55); color: #fff; }
.btn-ghost:hover { border-color: #fff; }
.btn-blue { background: var(--blue); color: #fff; }
.btn-blue:hover { background: var(--blue-deep); }
.btn-outline { border-color: var(--blue); color: var(--blue); }
.btn-outline:hover { background: var(--blue); color: #fff; }

/* Header */
.top { background: var(--blue); color: #fff; position: sticky; top: 0; z-index: 10; }
.top-row { display: flex; align-items: center; justify-content: space-between; gap: 1rem; padding-block: .8rem; }
.brand { display: inline-flex; align-items: center; gap: .6rem; text-decoration: none; font: 900 1.6rem/1 var(--display); text-transform: uppercase; letter-spacing: .02em; }
.brand, .btn-small { white-space: nowrap; }
.brand-text { display: grid; gap: .2rem; }
.brand-tag { font: 600 .6875rem/1 var(--body); text-transform: none; letter-spacing: .01em; color: #C9D5FA; }
.brand-mark { width: 26px; height: 24px; fill: #fff; flex: none; }
.brand-mark .mark-out { fill: var(--yellow); }
.nav { display: flex; align-items: center; gap: 1.6rem; font-weight: 600; font-size: .9375rem; }
.nav a:not(.btn) { text-decoration: none; opacity: .88; }
.nav a:not(.btn):hover { opacity: 1; text-decoration: underline; text-underline-offset: 5px; }

/* Hero */
.hero { background: var(--blue); color: #fff; padding-block: clamp(2.5rem, 6vw, 5rem) clamp(3.5rem, 7vw, 6rem); }
.hero-grid { display: grid; grid-template-columns: minmax(0, 1.02fr) minmax(0, .98fr); gap: clamp(2rem, 4vw, 4rem); align-items: center; }
h1 { font-size: clamp(3rem, 6.4vw, 5.6rem); }
.h1-lead { display: block; font-size: .34em; line-height: 1.05; letter-spacing: .01em; color: #C9D5FA; margin-bottom: .5rem; }
.lede { margin-top: 1.6rem; font-size: clamp(1.0625rem, 1.5vw, 1.25rem); max-width: 34rem; color: #E4EAFB; }
.hero-actions { display: flex; flex-wrap: wrap; gap: .8rem; margin-top: 2rem; }

/* Hero: one question, one answer */
.ask { display: grid; gap: 1.1rem; }
.ask-q, .ask-a { font: 800 clamp(1.9rem, 3.6vw, 3.1rem)/1.05 var(--display); text-transform: uppercase; letter-spacing: .01em; padding: 1.3rem 1.5rem; max-width: 30rem; }
.ask-q { background: var(--paper); color: var(--night); border-radius: 22px 22px 22px 4px; justify-self: start; }
.ask-a { background: var(--night); color: #fff; border-radius: 22px 22px 4px 22px; justify-self: end; width: min(100%, 23rem); min-height: 3.6em; }
.ask-blank { color: var(--yellow); border-bottom: 4px solid var(--yellow); padding-bottom: .05em; }
.ask-blank.is-typing::after { content: ""; display: inline-block; width: .08em; height: .8em; margin-left: .08em; background: var(--yellow); vertical-align: baseline; animation: blink .8s steps(1) infinite; }
@keyframes blink { 50% { opacity: 0; } }

/* Section scaffolding */
.results, .services, .process, .pricing, .faq, .briefing { padding-block: clamp(3.5rem, 8vw, 6.5rem); }
.sec-head { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); gap: 1.5rem 3rem; align-items: end; margin-bottom: clamp(2rem, 4vw, 3.2rem); }
.sec-head p { color: var(--steel); max-width: 34rem; }
section[id] { scroll-margin-top: 3.6rem; }
.fine { margin-top: 1.4rem; font-size: .9375rem; color: var(--steel); max-width: 46rem; }

/* Results manifest */
.manifest { border-top: 3px solid var(--night); }
.m-row { display: grid; grid-template-columns: minmax(0, 1.5fr) minmax(0, .9fr) minmax(0, 1.3fr); gap: 1.5rem; align-items: baseline; padding-block: 1.15rem; border-bottom: 1px solid var(--line); }
.m-head { font-size: .875rem; font-weight: 600; color: var(--steel); padding-block: .7rem; }
.m-work { font-weight: 500; }
.m-before { color: var(--steel); }
.m-after { font: 800 clamp(1.6rem, 2.6vw, 2.15rem)/1 var(--display); text-transform: uppercase; color: var(--blue); letter-spacing: .01em; }
.m-after small { display: block; margin-top: .35rem; font: 500 .875rem/1.3 var(--body); text-transform: none; letter-spacing: 0; color: var(--steel); }

.stake { margin-top: clamp(2.5rem, 5vw, 4rem); background: var(--panel); border-left: 6px solid var(--yellow); padding: clamp(1.5rem, 3.5vw, 2.6rem); display: grid; grid-template-columns: minmax(0, .8fr) minmax(0, 1.2fr); gap: 1.2rem 3rem; align-items: start; }
.stake h3 { font: 900 clamp(1.8rem, 3.2vw, 2.6rem)/.95 var(--display); text-transform: uppercase; }
.stake p { max-width: 38rem; }

/* Pain: sound familiar */
.pain { background: var(--panel); padding-block: clamp(3.5rem, 8vw, 6.5rem); }
.pain h2 { max-width: 18ch; }
.pain-grid { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 2rem; border-top: 3px solid var(--night); padding-top: 1.6rem; }
.pain-item h3 { font: 800 clamp(1.5rem, 2.4vw, 1.9rem)/1 var(--display); text-transform: uppercase; letter-spacing: .01em; margin-bottom: .5rem; }
.pain-item p { color: var(--steel); }
.instead { margin-top: 2.6rem; background: var(--blue); color: #fff; border-radius: 6px; padding: clamp(1.4rem, 3.5vw, 2.4rem); display: grid; grid-template-columns: minmax(0, .7fr) minmax(0, 1.3fr); gap: 1.2rem 3rem; align-items: start; }
.instead h3 { font: 900 clamp(1.8rem, 3.2vw, 2.6rem)/.95 var(--display); text-transform: uppercase; }
.instead ul { display: grid; gap: .9rem; }
.instead li { color: #E4EAFB; padding-left: 1.2rem; position: relative; }
.instead li::before { content: ""; position: absolute; left: 0; top: .55em; width: .55rem; height: .55rem; background: var(--yellow); border-radius: 1px; }
.instead strong { color: #fff; }

/* What changed */
.shift { background: var(--night); color: #fff; padding-block: clamp(3.5rem, 8vw, 6.5rem); }
.shift-grid { display: grid; grid-template-columns: minmax(0, .9fr) minmax(0, 1.1fr); gap: 2rem 3rem; align-items: start; }
.shift h2 { font-size: clamp(2.8rem, 6.4vw, 5.2rem); max-width: 10ch; color: var(--yellow); }
.shift-grid > div > p { color: #D5DCEF; max-width: 36rem; margin-bottom: 1.1rem; }
.notfor { margin-top: 2rem; border: 1.5px solid rgba(255,255,255,.35); border-radius: 6px; padding: 1.3rem 1.4rem; max-width: 36rem; }
.notfor h3 { font: 900 1.6rem/1 var(--display); text-transform: uppercase; letter-spacing: .01em; margin-bottom: .5rem; }
.notfor p { color: #D5DCEF; }

/* Approach */
.approach { background: var(--panel); padding-block: clamp(3.5rem, 8vw, 6.5rem); }
.approach-grid { display: grid; grid-template-columns: minmax(0, 1.25fr) minmax(0, .75fr); gap: 2.5rem 3rem; align-items: start; }
.points { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 2rem 2.2rem; border-top: 3px solid var(--night); padding-top: 1.6rem; }
.points h3 { font-size: 1.125rem; font-weight: 700; line-height: 1.3; margin-bottom: .45rem; }
.points p { color: var(--steel); font-size: 1rem; }
.case { background: var(--night); color: #D5DCEF; border-radius: 6px; padding: clamp(1.4rem, 3vw, 2rem); display: grid; gap: .9rem; }
.case h3 { font: 900 clamp(1.6rem, 2.6vw, 2.1rem)/.98 var(--display); text-transform: uppercase; color: #fff; }
.case .case-now { color: var(--yellow); font-weight: 600; font-size: 1.125rem; line-height: 1.4; padding-top: .9rem; border-top: 1px solid rgba(255,255,255,.25); }

/* Services */
.lanes { border-top: 3px solid var(--night); }
.lane { display: grid; grid-template-columns: minmax(0, .8fr) minmax(0, 1.2fr); gap: 1rem 3rem; padding-block: 1.7rem; border-bottom: 1px solid var(--line); }
.lane h3 { font: 800 clamp(1.5rem, 2.4vw, 2rem)/1 var(--display); text-transform: uppercase; letter-spacing: .01em; }
.lane p { max-width: 40rem; }
.lane ul { display: flex; flex-wrap: wrap; gap: .45rem; margin-top: .9rem; }
.lane li { font-size: .875rem; font-weight: 600; color: var(--blue); background: var(--panel); border: 1px solid var(--line); border-radius: 3px; padding: .3rem .6rem; }

/* Exclusivity */
.exclusive { background: var(--night); color: #fff; padding-block: clamp(3.5rem, 8vw, 6.5rem); }
.exclusive-grid { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); gap: 2rem 3rem; align-items: start; }
.exclusive h2 { font-size: clamp(3rem, 7.5vw, 6rem); max-width: 9ch; color: var(--yellow); }
.exclusive p { color: #D5DCEF; max-width: 34rem; margin-bottom: 1.1rem; }
.exclusive .btn { margin-top: .6rem; }

/* Process */
.steps { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 2rem; counter-reset: step; border-top: 3px solid var(--night); padding-top: 1.6rem; }
.steps li { counter-increment: step; }
.steps li::before { content: counter(step); display: block; font: 900 3.4rem/1 var(--display); color: var(--blue); margin-bottom: .5rem; }
.steps h3 { font-size: 1.125rem; font-weight: 700; margin-bottom: .4rem; }
.steps p { color: var(--steel); font-size: 1rem; }

/* Pricing */
.pricing { background: var(--panel); }
.plans { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 1rem; align-items: stretch; }
.plan { position: relative; display: flex; flex-direction: column; background: var(--paper); border: 1px solid var(--line); border-radius: 6px; padding: 1.6rem 1.4rem 1.4rem; }
.plan h3 { font: 900 2rem/1 var(--display); text-transform: uppercase; letter-spacing: .01em; }
.plan-for { margin-top: .6rem; font-size: .9375rem; color: var(--steel); min-height: 4.4em; }
.price { margin-top: 1rem; padding-bottom: 1.1rem; border-bottom: 2px solid var(--night); font-size: .9375rem; font-weight: 600; color: var(--steel); }
.price span { font: 900 3.1rem/1 var(--display); color: var(--night); margin-right: .2rem; }
.plan ul { margin-block: 1.1rem 1.5rem; display: grid; gap: .65rem; font-size: .9375rem; line-height: 1.4; }
.plan li { padding-left: 1.15rem; position: relative; }
.plan li::before { content: ""; position: absolute; left: 0; top: .5em; width: .5rem; height: .5rem; background: var(--blue); border-radius: 1px; }
.plan .btn { margin-top: auto; text-align: center; padding-inline: .6rem; }
.plan-pick { border: 2px solid var(--blue); box-shadow: 0 10px 0 -4px var(--blue); }
.pick-tag { position: absolute; top: 0; left: 1.2rem; transform: translateY(-50%); background: var(--blue); color: #fff; font-size: .8125rem; font-weight: 600; padding: .3rem .6rem; border-radius: 3px; white-space: nowrap; }
.plan-glove { background: var(--night); border-color: var(--night); color: #fff; }
.plan-glove .plan-for, .plan-glove .price { color: #B9C4E0; }
.plan-glove .price { border-color: rgba(255,255,255,.3); }
.plan-glove .price span { color: var(--yellow); }
.plan-glove li::before { background: var(--yellow); }

/* Briefing videos */
.videos { display: grid; grid-template-columns: repeat(auto-fit, minmax(280px, 1fr)); gap: 1.5rem; }
.video iframe { width: 100%; aspect-ratio: 16 / 9; border: 0; border-radius: 6px; background: var(--night); }
.video h3 { margin-top: .7rem; font-size: 1.0625rem; font-weight: 700; }

/* FAQ */
.faq-grid { display: grid; grid-template-columns: minmax(0, .8fr) minmax(0, 1.2fr); gap: 2rem 3rem; align-items: start; }
.faq-list { border-top: 3px solid var(--night); }
details { border-bottom: 1px solid var(--line); }
summary { cursor: pointer; list-style: none; display: flex; justify-content: space-between; gap: 1rem; padding-block: 1.1rem; font-weight: 700; font-size: 1.125rem; }
summary::-webkit-details-marker { display: none; }
summary::after { content: "+"; font: 800 1.6rem/.8 var(--display); color: var(--blue); flex: none; }
details[open] summary::after { content: "\2212"; }
details p { padding-bottom: 1.3rem; color: var(--steel); max-width: 40rem; }

/* Market check form */
.check { background: var(--blue); color: #fff; padding-block: clamp(3.5rem, 8vw, 6.5rem); }
.check-grid { display: grid; grid-template-columns: minmax(0, .9fr) minmax(0, 1.1fr); gap: 2.5rem 4rem; align-items: start; }
.check h2 { max-width: 11ch; }
.check-grid > div p { margin-top: 1.3rem; color: #E4EAFB; max-width: 30rem; }
.form { background: var(--paper); color: var(--night); border-radius: 6px; padding: clamp(1.3rem, 3vw, 2rem); display: grid; grid-template-columns: 1fr 1fr; gap: 1rem; }
.form label { display: grid; gap: .35rem; font-size: .9375rem; font-weight: 600; }
.form .opt { font-weight: 400; color: var(--steel); }
.form input, .form select { font: 400 1rem var(--body); color: var(--night); padding: .8rem .85rem; border: 1.5px solid #AEB8CB; border-radius: 4px; background: #fff; width: 100%; }
.form input:focus, .form select:focus { border-color: var(--blue); }
.form input[aria-invalid="true"] { border-color: #B3261E; }
.form .hp { position: absolute; left: -9999px; }
.form .btn, .form-msg { grid-column: 1 / -1; }
.form .btn { font-size: 1.0625rem; }
.form-msg { font-size: .9375rem; font-weight: 600; min-height: 1.4em; }
.form-msg.is-error { color: #B3261E; }
.form-msg.is-ok { color: #12703C; }

/* Guide pages */
.doc { padding-block: clamp(2rem, 5vw, 3.5rem) clamp(3.5rem, 8vw, 6rem); }
.doc-wrap { max-width: 46rem; }
.crumbs { font-size: .875rem; color: var(--steel); margin-bottom: 1.2rem; }
.crumbs a { color: var(--blue); }
.doc h1 { font-size: clamp(2.4rem, 5.6vw, 3.9rem); line-height: .96; }
.byline { margin-top: 1rem; font-size: .9375rem; color: var(--steel); }
.answer { margin-top: 1.6rem; padding: 1.2rem 1.4rem; background: var(--panel); border-left: 6px solid var(--yellow); font-size: 1.1875rem; line-height: 1.5; font-weight: 500; }
.doc h2 { font-size: clamp(1.7rem, 3.4vw, 2.3rem); line-height: 1; max-width: none; margin-top: 2.8rem; margin-bottom: .9rem; }
.doc h3 { font-size: 1.125rem; font-weight: 700; line-height: 1.3; margin-top: 1.6rem; margin-bottom: .4rem; }
.doc p { margin-bottom: 1rem; }
.doc-wrap > ul, .doc-wrap > ol { margin: 0 0 1.2rem; padding-left: 1.3rem; display: grid; gap: .6rem; }
.doc-wrap > ul { list-style: square; }
.doc-wrap > ol { list-style: decimal; }
.doc-wrap > ul li::marker, .doc-wrap > ol li::marker { color: var(--blue); font-weight: 700; }
.doc-wrap a:not(.btn) { color: var(--blue); text-underline-offset: 3px; }
.doc table { width: 100%; border-collapse: collapse; margin: 1.2rem 0 1.4rem; font-size: 1rem; border-top: 3px solid var(--night); }
.doc th, .doc td { text-align: left; vertical-align: top; padding: .75rem .9rem .75rem 0; border-bottom: 1px solid var(--line); }
.doc th { font-size: .875rem; font-weight: 600; color: var(--steel); }
.doc td:last-child { font-weight: 600; }
.doc-cta { margin-top: 3rem; background: var(--blue); color: #fff; border-radius: 6px; padding: clamp(1.4rem, 4vw, 2.2rem); }
.doc-cta h2 { margin-top: 0; color: #fff; }
.doc-cta p { color: #E4EAFB; }
.doc-cta p:last-child { margin: 1.2rem 0 0; display: flex; flex-wrap: wrap; gap: .7rem; }
.doc-more ul, .guide-list { list-style: none; padding: 0; margin: 0; border-top: 3px solid var(--night); }
.doc-more li, .guide-list li { padding-block: 1rem; border-bottom: 1px solid var(--line); display: grid; gap: .25rem; }
.doc-more li a, .guide-list li a { font-weight: 700; font-size: 1.125rem; }
.doc-more li span, .guide-list li span { color: var(--steel); font-size: .9375rem; }

/* Home: guides */
.guides { padding-block: clamp(3.5rem, 8vw, 6.5rem); }
.guide-list { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); column-gap: 3rem; }
.guide-list li a { color: var(--blue); text-underline-offset: 3px; }
.foot-links { display: flex; flex-wrap: wrap; gap: 1.4rem; }
.foot-links a, a.brand-foot { text-decoration: none; }
.foot-links a:hover { text-decoration: underline; }

/* Footer */
.foot { background: var(--night); color: #B9C4E0; padding-block: 2rem; font-size: .9375rem; }
.foot-row { display: flex; flex-wrap: wrap; align-items: center; justify-content: space-between; gap: 1rem 2rem; }
.brand-foot { color: #fff; font-size: 1.3rem; }

/* Tablet */
@media (max-width: 1080px) {
  .plans { grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 1.4rem 1rem; }
  .plan-for { min-height: 0; }
}
@media (max-width: 900px) {
  .hero-grid, .exclusive-grid, .faq-grid, .check-grid, .sec-head, .stake, .lane, .approach-grid, .shift-grid, .instead { grid-template-columns: minmax(0, 1fr); }
  .sec-head { align-items: start; }
  .steps { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .nav a:not(.btn) { display: none; }
}
/* Phone */
@media (max-width: 620px) {
  body { font-size: 1rem; }
  .wrap { width: calc(100% - 2rem); }
  .brand { font-size: 1.3rem; gap: .45rem; }
  .brand-mark { width: 21px; height: 19px; }
  .btn-small { padding: .6rem .7rem; font-size: .875rem; }
  .plans, .steps, .points, .guide-list, .pain-grid { grid-template-columns: minmax(0, 1fr); }
  .doc table { font-size: .9375rem; }
  .form { grid-template-columns: minmax(0, 1fr); }
  .h1-lead { font-size: .4em; }
  .m-row { grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); gap: .4rem 1rem; }
  .m-work { grid-column: 1 / -1; }
  .m-head span:first-child { display: none; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  .btn { transition: none; }
}